Heritage Museum Re-brand
We were tasked with rebranding Verdant Works, the jute museum of Dundee Heritage Trust. Working closely with the Trust’s team, we were granted the freedom to infuse the project with our creativity, resulting in a seamless integration of modern design elements with the site’s rich historical context. Embracing traditional hand-drawn techniques, we aimed to honour Verdant Works’ heritage while giving it a fresh, contemporary appeal. It’s been a privilege to contribute to preserving and promoting the legacy of this iconic landmark.
Branding
The Process
In crafting the new branding for Verdant Works, we paid homage to its rich heritage and architectural significance by incorporating traditional hand-drawn techniques. Through meticulous craftsmanship, we developed bespoke lettering, graphic assets, and signage, infusing the brand with a timeless quality that resonates with the museum’s historical roots in the jute industry.
Branding
Logo Variations
Branding
Application
Brand Guide
We crafted a comprehensive and meticulously structured brand guide for their new and dynamic branding. Our mission was to distill the essence of Winfield Group into a cohesive visual narrative, ensuring that every aspect of their brand reflects a unified and compelling identity.
A brand guide is crucial for maintaining a consistent and professional visual identity. Serving as a comprehensive manual, it outlines guidelines for logo usage, color schemes, and typography, ensuring a cohesive brand image. This fosters recognition, trust, and loyalty among stakeholders, contributing to a lasting and impactful brand experience.
